Shackleton: Cacambiator

Spanish advertising group Shackleton was looking for an impactful Christmas greeting as a way of reaching potential new clients and reinforcing links with existing ones.

Shackleton: Cacambiator

Shackleton

Entry Information

Category: Business and Consumer ServicesCountry where program ran: SpainDates program started/ended: December 2011 – February 2012

Product Description:

Shackleton is an advertising group founded in Spain in January 2004 by Pablo Alzugaray and Juan Nonzioli. In its first eight years, it established offices in Madrid and Barcelona and employs over 200 professionals and offers creativity in all disciplines: TV, print, outdoor, radio, digital, direct marketing, social media, PR, events, ambient as well as customer intelligence and strategic consultancy.

Advertiser/Client Name: ShackletonMedia Channels: TV/Video/Radio, Web Development, Direct

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