LoyaltyOne: Air Miles Holiday March to a Million
Direct Antidote
Entry Information
Category: Retail/Direct SalesCountry where program ran: CanadaDates program started/ended: Novemeber 2011 – December 2011
Product Description:
The AIR MILES Reward Program (AMRP) has been Canada's premier coalition loyalty program for 20 years. It is built on a large coalition of Sponsors that offer consumers reward miles (points) for everyday purchases. These reward miles can be redeemed for a wide range of rewards.
Advertiser/Client Name: LoyaltyOneMedia Channels: Social Networking, Web Advertising, Web Development, Email, Print
Website:https://www.facebook.com/pages/Demo_da/327787150587541?sk=app_273331259373233
Strategy
Marketplace challenge:
The...