DB Mobility Logistics AG: The Boss Is Coming
Ogilvy Germany
Entry Information
Category: Travel & Hospitality/TransportationCountry where program ran: GermanyDates program started/ended: October 2010 – Novemeber 2010
Product Description:
Germany's first social e-commerce product: The first German rail ticket sold exclusively via Facebook.
Advertiser/Client Name: DB Mobility Logistics AGMedia Channels: Social Networking
Website:http://www.ourwork.de/DB_Chefticket_Integr_E
Strategy
Marketplace challenge:
The brief was as simple as it was challenging: become a bench mark in social e-commerce by promoting Deutsche Bahn's (German Rail) premium connections to young travellers – a target demographic that German Rail were...