Helzberg Diamonds: Searching for Love

Helzberg Diamonds, a longstanding and respected retailer of fine diamonds, needed to raise awareness of its online store that wasn't nearly as well-known as its brick-and-mortar outlets.

Helzberg Diamonds: Searching for Love

Rosetta

Entry Information

Category: Retail/Direct SalesCountry where program ran: USADates program started/ended: October 2011 – October 2011

Product Description:

Helzberg Diamonds is a world-class retailer of fine diamond jewelry with more than 230 stores in the United States. They have been in business for nearly a century and are known the world over for their iconic little red "I Am Loved" pins.

Advertiser/Client Name: Helzberg Diamonds

Strategy

Marketplace challenge:

Helzberg Diamonds is well-respected for their prestigious history, beautiful diamond jewelry and above-and-beyond dedication to customer service. However, awareness of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands