Creators in their own 'write': How Meredith Corporation empowered readers to create and contribute to a new Ladies' Home Journal

Traditionally, trusted magazines were sources of professionally verified information which helped consumers find answers to personal worries, although this role is being challenged by digital and socially-generated media.

Creators in their own 'write': How Meredith Corporation empowered readers to create and contribute to a new Ladies' Home Journal

Manila S. Austin and Britta C. WareCommunispace and Meredith Corporation, USA

Introduction

What are the early warning signs of Alzheimer's?

Will this hair conditioner really work?Am I being as smart as I can be with my finances?

What are the trendy looks this season?

Can my marriage be saved?

Whether commonplace or cataclysmic, questions like these punctuate the rhythm of our daily lives – sparking conversations, directing our attention, and informing our media choices. Historically we...

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