iFold

Vodafone India wanted to encourage good environmental practices by creating a campaign to reduce the amount of paper used in corporate mailings, thus saving trees.

iFold

Prem Narayan

Campaign details

Brand owner: Vodafone IndiaAgency: Ogilvy & Mather, MumbaiBrand: iFoldCountry: IndiaChannels used: Direct marketing, Internet - generalMedia budget: Up to 500k

Executive summary

The iFold envelope was the world's simplest paper-saving idea. iFold encouraged corporates who post millions of physical bills and letters every month simply to fold them. One fold meant you only needed envelopes that are half the size they used to be, saving half the trees that go into making envelopes. So far, seven corporates have signed up and one has made...

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