Cadbury Dairy Milk: Getting India to love chocolate - Cadbury Dairy Milk's growth story of 2004-2011
Nirav Parekh and Ganapathy Balagopalan
Campaign details
Brand owner: Cadbury IndiaAgencies: Ogilvy & Mather, MumbaiBrand: Cadbury Dairy MilkCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Magazines - consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Social media, TelevisionMedia budget: Over 20 million
Executive summary
This case shows how Cadbury reinvented the very essence of a product...