Nestle: Good Food, Good Life - How am I?
Milan Agnihotri
Campaign details
Brand owner: Nestlé (Malaysia) Sdn BhdAgency: McCann Kuala LumpurBrand: Nestlé – Good Food, Good LifeCountry: MalaysiaChannels used: Direct marketing, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Newspapers, Point-of-purchase, in-store media, Social media, Television, Word of mouth and viralMedia budget: 500k - 1 million
Executive summary
The visibility of health concerns such as obesity and hypertension during 2009 and 2010 triggered questions over...