Saffola: World Heart Day 2011
Dhiren Amin
Campaign details
Brand owner: MaricoAgency: McCann WorldgroupBrand: SaffolaCountry: IndiaChannels used: Internet - display ,Internet - microsites, widgets ,Mobile and apps ,Newspapers,Outdoor, out-of-home,Packaging and design ,Point-of-purchase, in-store media,Public relations,Radio,TelevisionMedia budget: 500k - 1 million
Executive summary
India is known to be the world capital of heart-related diseases. But the alarming fact was that over 25% of all heart attacks happened to people below the age of 40. In 2010, Saffola took on the task of making Indians fall in love with their heart...