Neurogen-E: Nerve aging
Viboy Palillo
Campaign details
Brand owner: Unilab Consumer HealthAgency: Lowe PhilippinesBrand: Neurogen-ECountry: PhilippinesChannels used: Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Radio, TelevisionMedia budget: 500k - 1 million
Executive summary
Vitamin C and multivitamins lead the Philippine vitamin market in saliency and penetration. Almost everyone takes them, because people know that they help toughen one's resistance to various infections and stress.
But in the back row is vitamin B, a little-known but proven supplement effective against nerve damage. Its category...