CP Sausage: Sausage Mansion
Pin Nakarabundit
Campaign details
Brand owner: CPBrand: CP SausageAgency: JWT BangkokCountry: ThailandChannels used: Branded content, Events and experiential, Internet - display, Internet - microsites, widgets, Internet - search, Online video, Outdoor, out-of-home, Product placement, Social mediaMedia budget: 500k - 1 million
Executive summary
If you've seen one sausage, you haven't seen them all
CP Sausage is a very successful brand business-wise, with a portfolio worth around US$700 million per annum. Aiming to grow the business even further, they gave an open brief on...