Wrigley's Extra: Flavors of Life
Owen Smith
Campaign details
Brand owner: Wrigley ChinaAgency: BBDO ChinaBrand: Wrigley's ExtraCountry: ChinaChannels used: Branded content, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Product and other sampling, Public relations, Sales promotion, Social media, Television, Word of mouth and viralMedia budget: 3 - 5 million
Executive summary
We are in an age where creating fame and word-of-mouth are the keystones of successful communications – and the launches of...