Ta Chong Bank: Everyone is a Dream Ranger
Oliver Tsai, Jennifer Hu, Minguay Yeh and Tim Broadbent
Campaign details
Brand owner: Ta Chong BankAgency: Ogilvy & Mather (Taipei)Brand: Ta Chong BankCountry: TaiwanChannels used: Cinema, TelevisionMedia budget: 3 - 5 million
Executive summary
This is a case about a famous TV advertisement. Not an integrated campaign. An advertisement.
It shows how one ad captured the heart of a nation.
Of several nations, in fact. There were over 24 million complete views from YouTube and other video hosting sites from around...