Drewell: Nemuren ("Sleeplessness") News
Adam Weiss
Campaign details
Brand owner: SSP Co. LtdAgencies: McCann Health Communications/McCann WorldgroupBrand: DrewellCountry: JapanChannels used: Events and experiential, Internet - search, Mobile and apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Public relations, Radio, Social mediaMedia budget: 1 - 3 million
Executive summary
Although SSP held the majority of the Japanese sleep medication market, recent years have seen this market share shrink dramatically, with the overall market contracting dramatically as well. To protect share for Drewell, SSP's flagship sleep medication, we needed to take a...