Saathi Bachpan Ke (Friends of Childhood) - An alliance for diarrhea prevention and management in India
Sharmila Das, Samantha Bastian, Aanchal Soni, Kavita Ayyagari, Ramakrishnan Ganesan and Vivek Sharma
Campaign details
Brand owners: USAID, MBPHAgencies: ABT Associates Inc, Purple Audacity Research & Innovation Pvt LtdBrand: Saathi Bachpan KeCountry: IndiaChannels used: Other and ambient media, Outdoor, out-of-home, Public relations, Radio, TelevisionMedia budget:500k - 1 million
Executive summary
'Saathi Bachpan Ke' ('friends of childhood' – or SBK) was initiated with the goal of improving child health by reducing diarrheal diseases in...