Microsoft: It's a great time to be a family - in Asia
Michele Johnson and Frederique Covington Corbett
Campaign details
Brand owner: MicrosoftAgencies: Crispin Porter + Bogusky, Starcom, UM and WundermanBrand: MicrosoftCountry: Indonesia, S. Korea, Malaysia, Philippines, Singapore, Thailand and VietnamChannels used: Branded content, Cinema, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Newspapers, Online video, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - media, Television, Word of mouth and viralMedia budget:10 - 20 million...