Four tech trends - and what they mean for marketers

With technology changing at a rapid rate, this article highlights four resulting key trends that are expected to play out across the next five years, and their implications for brand strategy and communications programmes.

Four tech trends – and what they mean for marketers

Scott SeabornXS2

How will the rapid pace of technological change affect the work of brand owners and marketing agencies?

Here are four key trends that will play out across the next five years – each with implications for brand strategy and communications programmes.

1. Hyper-connected devices

Devices will connect and communicate at increasing speeds. Connected media devices are constantly emerging, and they represent a wider spread of apparatus than the mobile telephone and tablet computer: internet-enabled fridges, interactive billboards, televisions, surface computers, vending machines, personal media devices, cars and...

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