The future of flying: Can airlines regain their mystique? (Landor Perspectives 2011)
Peter KnappLandor
As businesses begin to recover from the worldwide recession—still bracing themselves for the predicted "double dip"—what does the horizon hold for the airline industry?
In order to better understand where this industry is heading, we can take a look at past trends that may help inform the future. In the 1920s and 1930s there was the golden age of travel—unprecedented, expensive, romantic, and adventurous—that pushed boundaries and unlocked the possibility of travel to exotic destinations. Then came the advent of business class in the late...