One measurement to rule them all: How Pandora and other companies are attracting media buyers by creating a transparent audience

This paper from Triton Digital covers how Webcast Metrics obtains audience data from internet audio streaming services, which it converts into audience metrics commonly used in the radio advertising industry.

One measurement to rule them all: How Pandora and other companies are attracting media buyers by creating a transparent audience

Triton Digital

Business Issue or Marketing Dilemma?

The competition for attention from advertisers is fierce between all media, including terrestrial radio, streaming, print and mobile. As a result, it is increasingly important for media companies to provide comprehensive and granular data in order to demystify their audience for potential advertisers. While there are a number of hurdles to reliable cross-platform audience measurement – from new technologies to global market conditions – standardizing the way we gather data enables broadcasters to...

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