Rebranding with purpose
Eduardo Conrado
Marketing tools defined what Motorola Solutions stood for and translated these values into customer and employee experiences.
In 2011, Motorola Solutions (formerly Motorola Inc.) had a once-in-a-lifetime opportunity to rebrand itself after spinning off its consumer division as a separate company. Our products — communications solutions used by public safety agencies and businesses around the world — play a major role in people's daily lives. But few knew about this part of the company.
For 80-plus years, the Motorola brand has been known for innovation, and we wanted to build on that heritage while resetting...