Social TV: Making some noise

Ken Beaulieu

Tom Cunniff of personal care company, Combe, believes social TV gives brands the opportunity to connect with consumers in a more engaging, emotional way.

Social TV: Making some noise

Ken Beaulieu

For an increasing number of consumers, watching television has gone from a passive activity to a truly social one. Armed with just about any mobile device, they are able to rate, comment on, and participate in select TV programming and chat about their favorite shows with friends through social channels — all in real time.

Advertisers have taken notice and they are now becoming involved in the conversation. Media economist Jack Myers predicts that between 2012 and 2020, social TV will generate an aggregate $30 billion in spending by marketers.

Tom Cunniff, vice...

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