Multi-screen media planning: The lure of Social TV
Kendra Hatcher King, Initiative Worldwide, with Kris Magel, Matt Meeks, Initiative USA, and Onur Ibrahim, Initiative UK
Creating immersive, multi-platform social experiences enables brands, programme makers and viewers to get more out of the television medium.
Defiance: the US SyFy network will launch the combined TV/Massive Multi-Player Game programme in the second quarter of 2013
Historically, marketers have been trained to believe that the world begins and ends with television. Only TV can provide the scale and emotion needed to drive brand desire and, ultimately,...