Visa, Nike, Havas and Leo Burnett: Client/agency relationships at the 2012 Cannes Lions
Joseph CliftWarc
These days, the Cannes Lions International Festival of Creativity is much more than an annual awards show (and party) for ad agency creatives. Clients and media owners are becoming increasingly prominent, both on the conference stage and on the conference floor.
With this in mind, it came as no surprise that client/agency relationships were one of the prevailing themes of the week's presentations. And major players on both sides had advice for delegates on how to work together effectively.
Visa & TBWA
One major...