The pursuit of happiness
Vincent RousseletFujitsu International Business
Vincent Rousselet observes that a growing body of literature is devoted to the measurement of human happiness in addition to the traditional economic metrics. Especially in recessionary times, marketers should heed these findings and consider their implications in planning strategies.
In the first episode of Mad Men, Don Draper reminds us of a fundamental marketing principle: "Advertising is based on one thing: happiness."
In the name of happiness, then, marketing and advertising are undeniably at the root of many strange propositions. Some of those are simply peculiar, such as...