How core marketing principles help CMOs to be better leaders
Mhairi McEwan and Andy BirdBrand Learning
A paradox exists in becoming a marketing leader: the more senior you get, the less your time is spent actually doing pure marketing.
The functional skills and experiences that propel you to the top are not necessarily the ones that will help you succeed when you get there.
Role expectations
The marketing director of a top global business recently estimated that as much as 80% of his time is spent working with people outside the marketing function. Another senior marketer we spoke to...