Starhub: Musical Fitting Rooms
Agency: DDB Group SingaporeClient: StarHubProduct:Online Music Portal
Objectives
It doesn't get any harder than this: An online music store to compete against iTunes and a thousand other free music-streaming sites.
StarHub was the third telco in Singapore to enter the online music space on 2 July 2011. As a late entrant, its online music store portal was lagging behind in popularity. While the StarHub Music Store offers DRM-free (digital rights management-free)music in multiple formats of songs, call tones and ringtones, it was lacking in 'street cred' amongst youths. It...