Depaul UK: iHobo 1.1
Agency: Publicis LondonClient: Depaul UKProduct: iHobo v. 1.1
Objectives
Depaul UK is a charity that helps young people who are homeless, vulnerable, and disadvantaged. Like most charities Depaul UK relies on voluntary donations in order to be able to fund the valuable work that it does. The financial life-blood of the organisation comes in large part from the donor base, but with an ageing donor base (the majority of whom were over 65) Depaul UK needed to find a way to connect with a younger audience in order to ensure a...