IBM: Watson
Agency: Ogilvy & MatherClient: IBMProduct: IBM Software, Hardware & Services
Objectives
Background:
In February 2011, on a 3 night special edition of the US TV quiz show Jeopardy!, an IBM computer named Watson took on the two finest human players ever to play the game1.
It won2.
But the real victory wasn't of a computer over humans. It was a computer over language. Because while many TV quizzes just test general knowledge, Jeopardy!challenges contestants with wordplay. As an example, given a category ("Let's...