SportScheck: We Do Sports. What About You?

German sportswear retailer SportScheck sells via catalogue, online and shops but despite opening new stores customer numbers were stagnant.

SportScheck: We Do Sports. What About You?

Agency: Ogilvy FrankfurtClient: SportScheck (Retail)Product: Customer acquisition and activation campaign fall/ winter 2010

Objectives

SportScheck is the leading German sports fashion and equipment retailer and part of the OTTO Group, the world's largest fashion and lifestyle ecommerce retailer. SportScheck stocks a range of 20,000 items, which can be purchased online, via catalogue or in 16 nationwide stores.

Although SportScheck's recent store expansion programme enabled them to grow locally, the growth in sales and new customers usually only compensated the overall expenses for infrastructure and operating costs. And whilst...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands