Multi-language multi-continent B2B community panel: How B2B research can effectively span the world
Monique Morden and Eddie AccomandoVision Critical, Canada and Texas Instruments, USA
INTRODUCTION
The trend of globalization is alive and kicking. Global companies continue to expand into emerging markets where GDP growth is higher than in more traditional markets such as in North America which are experiencing lower rates of growth. Organizations developing strategies for these important regions are demanding market research to understand how they can successfully enter or expand within these fast growing countries. Economic growth in these countries and advancements in technology...