Commercial worlds: How technology is changing the world of payments, retail, and business

Giles Powdrill, Andy Stubbings and Andrew Curry

This Futures Company ‘Technology 2020: Commercial Worlds’ report looks at the impact of digital technology on commercial life, focussing on how social, economic and cultural trends interact with technological changes.
Key trends covered are changes in payments due to mobile technology, 'unbundling' of devices, data, screens and sensors which means people will interact directly with technology in daily life, and changes to retail such as dynamic pricing, linked products, 'sampling stores' and personalised retail experiences....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands