Saffron Road and Whole Foods Market : Halal History in the Making

Saffron Road, an American Halal Company brand, wanted to build awareness and generate sales of its halal frozen food products among an eight-million strong American Muslim consumer base.

Saffron Road and Whole Foods Market : Halal History in the Making

Business situation: Addressing an Unmet Consumer Need

A. The Opportunity to Tap into a New Consumer Market

It is not often that brands and retailers in the U.S. acknowledge American Muslim consumers and their major holidays, but occasionally when they do, they see first hand an outpouring of support from that often ignored community. With its high-quality products and seasoned consumer marketing team, American Halal Company, Inc and its new brand, Saffron Road, successfully bonded an emotional connection with discerning American Muslims consumers. Given Saffron Road's mission to...

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