UCB: MY RA FIT KIT DRTV campaign for Patients with Rheumatoid Arthritis
Business Situation and Campaign Objectives
Helping RA sufferers get a leg up on their disease
UCB strives to help people suffering from severe central nervous system or immunological disorders to lead normal, everyday lives. Their ambition is to offer patients both innovative new medicines and groundbreaking solutions that go beyond drugs. Building on this platform of dedication to holistic patient care, UCB sought to develop a fitness program for Rheumatoid Arthritis (RA) sufferers. RA is an inflammatory disease that causes pain, swelling, stiffness, and loss of function in...