Canada: Keep Exploring
Michelle Kitchen
Campaign Details
Brand owner: Canadian Tourism CommissionAgency: DDB CanadaBrand: CanadaCampaign duration: 1-3 yearsCountry: Australia, France, Germany, Mexico, UK, USMedia budget (USD): $10m-$20mChannels used: Internet – display, Internet - microsites, widgets, Magazines – consumer, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media Television, Word of mouth and viral
Executive summary
To show consumers that travelling to Canada was desirable, accessible and affordable, the Canadian Tourism Commission's new global creative campaign was based on the insight that people's travel decisions were...