10 trends in social media

Based on six waves of research in 27 markets around the world, GlobalWebIndex has identified 10 trends that all marketers will need to consider if they want to make their social media campaigns a success.

10 trends in social media

Brett PetersenGlobalWebIndex

In an always-connected world, brands must learn to understand how consumers are changing their usage and expectations in the social space.

Social media is changing rapidly as new platforms become popular and consumers find new ways to connect with friends, family and brands. The challenge for brands is to ensure they understand how consumers around the world are evolving both their usage and expectations in this space.

A holistic internet strategy requires a broad view of all media and content types and an understanding of how they connect. It also requires a...

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