The global family today: Nickelodeon Kids and Family GPS
Christian Kurz and Carlos GarciaNickelodeon, USALeo WeirViacom International Media Networks, UK
INTRODUCTION
Nickelodeon Kids & Family GPS is an on-going, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family.
Understanding today's families is a primary goal for the Nickelodeon research teams internationally. We continuously carry out research and insight studies on the local, regional and international levels, the results of which feed into our global expertise on kids and families....