Online Advertising Expenditure Report Q4 and Full Year, 2011
Introduction
Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q4, ended 31 December 2011 (Q4, 2011) and a summary of online advertising expenditure for 2011.
IAB Insight is an online advertising expenditure report produced by PwC on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).
Notes on this report:
Contributors are media companies that provided information and data to PwC, refer to Appendix 4 - Contributors.
All growth percentages listed in this report are "normalised" to exclude the effect of new contributors to percentage...