On the possibility of predicting ratings reliably.
Ian Garland A.C. Nielsen, Australia
1. INTRODUCTION
As the 20th Century draws to a close, I forecast we will see a number of people reviewing past predictions for the next millennium. Already the New York Times has demonstrated how wrong some predictions can be:
- By 2000, machines will be producing so much that...only 10% of the population will be working and the rest will have to be paid to remain idle (Time, Feb 25 1966)
- By...