Rowse Honey rebrand
Agency: BrandOpusClient: Wellness FoodsCategory: Packaging, Branded Food & Drinks
'The redesign was integral in building consumer recognition of the Rowse brand. It has allowed the brand to successfully extend into new products and created a strong design structure for NPD. Loved by consumers and staff alike, the new design has successfully become an extension of the passion we feel for honey and embodies the principles of the Rowse company today.' Kirstie Jamieson, Marketing Manager, Rowse
Executive summary
Rowse was in a sticky situation. Although it was a £37m brand, and had...