University of Leeds: Me+You
Agency: Appetite Client: University of LeedsCategory: Internal Communications
Executive summary
We believe that our work on the 'Me+You' Health&Safety campaign for the University of Leeds is a worthy winner in this category. It demonstrates that design alone, as part of a comprehensive management drive but with no additional marketing support, can create high-quality, enduring engagement and lasting behavioural change in a low-interest area, and can also result in significant cost savings.
The challenge:
A poor Health & Safety performance rating became a threat to the University's ability to operate efficiently and compete...