Dulux Perfect accessories
Agency: Webb deVlamClient: ICI Paints Akzo Nobel - DuluxCategory: Product, Consumer - with design fees over £30,000
Executive summary
The launch of the Dulux Perfect accessories range is a great success story as it not only launched Dulux into a new arena that complements the paint business, but has managed to deliver incremental sales, increased basket spend and broken into new distribution channels. A great example of how design can deliver for the business, brand and consumer.
5% share of the £160 million home decorating accessories market after initial launch in 2009.
The...