Twinings Florals

Twinings, a tea brand sold in the UK, boosted sales through the launch of a limited edition Florals range: four teas that, as their name implies, used a type of flower in the tea blend.

Twinings Florals

Agency: BrandOpusClient: TwiningsCategory: Packaging, Branded Food & Drink

"We've been overwhelmed with the phenomenal success of the Florals range. The design was integral in the huge consumer demand for the collectability concept." - Claire Forster, Marketing Manager, Twinings

Executive summary

For over 300 years, Twinings has been successfully using its sourcing and blending expertise to create a wide range of high quality teas. Despite this, a significant proportion of their business is concentrated in just a few skus. When Twinings approached BrandOpus, they were looking for a way to awaken consumers to...

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