12 media trends for 2012

The trends listed in this article are already occurring but will become increasingly significant in 2012.

12 media trends for 2012

Dan CalladineCarat Global

Nothing changes on New Year's Day; all of these trends are already happening, but will grow significantly over the next 12 months, having a greater impact than in the previous twelve.

This article highlights what we think will happen next year, with implications for brands, rooted in what we have observed this year:

1. Mobile Commerce

As more people have more advanced phones they are more willing to use them to buy things, rather than wait to use a computer. Smartphones outsold PCs in the final quarter of 2010, and quarterly...

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