A local approach to global CSR
Dan SoulasEcho Research
Global trends can tell you only half the story. The truth is that consumers in different markets require different actions and different messages.
That's as true in corporate social responsibility as it is in fashion, TV or FMCG. In fact, when it comes to CSR, even different parts of one country can have different needs.
A study by Echo Research – conducted in conjunction with Cone Communications in 10 key markets around the world and based on opinions from more than 10,000 consumers as well as interviews with key local...