Lowdown: Physical computing

There is a trend towards removing the barriers of technology and interface, to connect human beings to the digital world.

Lowdown: Physical computing

Rob MeldrumWeapon7

Physical Computing, in its broadest sense, is about creating connections between the analogue and the digital - connecting human beings to the digital world. It can include technologies such as smartphones, voice recognition, or gesture recognition. Microsoft's Xbox Kinect gesture-based controller is the fastest-selling consumer electronics device ever (source: T3), proving that the appetite is there.

There is a trend towards removing the barriers of technology and interface. For example, the Apple iPhone/iPad gesture-based Operating System is looking to update the traditional mouse and keyboard; moving towards an intuitive way of interacting with technology...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands