The new rules of marketing
David TiltmanWarc
This article is based on a presentation given to a TBWA conference in Phuket, Thailand in July 2011
Have the rules of marketing changed? There's no shortage of theory out there – there's an entire industry devoted to recognising (or inventing) new trends. But what is happening in real life?
The goal of this article is to explore some best practice from around the world and pick up some common themes. It will look at marketing strategies that have worked, and look at why they worked; to look at examples of great creativity...