Albert Heijn: Beesie, the largest legion of Dutch Supporters

Albert Heijn is the largest supermarket chain in the Netherlands and is known for its international football campaigns.

Albert Heijn: Beesie, the largest legion of Dutch Supporters

Agency name: TBWA\NEBOKO Client name: Albert Heijn Category: Integrated Communication

BACKGROUND

Albert Heijn is the largest supermarket chain in the Netherlands and, with approximately 850 stores, all offer a wide selection of quality and prices.

Albert Heijn is known for its successful (international) football campaigns. In 2010, Albert Heijn again set the ambitious goal of unleashing a new hype for the World Cup. Considering the increased number of supermarkets that also launched campaigns tied to the World Cup, the challenge was clear:

How can Albert Heijn...

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