Albert Heijn: Beesie, the largest legion of Dutch Supporters
Agency name: TBWA\NEBOKO Client name: Albert Heijn Category: Integrated Communication
BACKGROUND
Albert Heijn is the largest supermarket chain in the Netherlands and, with approximately 850 stores, all offer a wide selection of quality and prices.
Albert Heijn is known for its successful (international) football campaigns. In 2010, Albert Heijn again set the ambitious goal of unleashing a new hype for the World Cup. Considering the increased number of supermarkets that also launched campaigns tied to the World Cup, the challenge was clear:
How can Albert Heijn...