Beatbullying: The big march
Agency name: Arnold KLP Client name: Beatbullying Category: Digital Communication
BACKGROUND
In a world dominated by technology, bullying is no longer confined to the playground. Children are harassed 24/7 and ‘cyberbullied’ through hate pages and vicious posts on social networks, and nasty texts and photos on their mobile phones. In order to propel the plight of the bullied high on to the agenda of the Government and raise awareness of the unique online peer-to-peer mentoring service cybermentors.org, the UK's leading bullying prevention charity Beatbullying wanted create a campaign that...