Savlon: One BIG adventure

Savlon is primarily perceived in the UK as just a cream rather than an all round first aid solution. However, the brand offers a large range of products that offer a better way to treat cuts and grazes by cleansing, treating and protecting them (known as the 3-step process).

Savlon: One BIG adventure

Agency name: SMP Client name: Novartis Consumer Health Category: Event Marketing

BACKGROUND

Savlon is well-known amongst mums, however it is primarily perceived as just a cream rather than an all round first aid solution. Savlon has a large range of products that offer mums a better way to treat cuts and grazes by cleansing, treating and protecting (known as the 3-step process) which utilises the entire portfolio of products.

Research showed that getting first aid right really matters to mums. The brand wanted to take the approach that kids will be...

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