Marylebone Cricket Club: Lord's Roar Booth
Agency name: Amp London Client name: Marylebone Cricket Club Category: Innovative Idea or Concept
BACKGROUND
Marylebone Cricket Club, founded in 1787, is the world's most historic and famous cricket club. In addition to creating and guarding the game's laws and safeguarding its spirit, it owns and runs the famous Lord's Cricket Ground. As such, Lord's is known across the world as the Home of Cricket. It is the physical embodiment of the heritage, tradition and Englishness of the sport.
Up until 2010 the primary responsibility for selling tickets to...